Typography II - Journal Entry #4

INCOMPLETE MANIFESTO FOR GROWTH by Bruce Mau

MANTRA 25:
Don’t clean your desk.
You might find something in the morning that you can’t see tonight.



BRUCE MAU
Visionary and world-leading innovator Bruce Mau is the Chief Creative Officer of Bruce Mau Design. Clients of his Chicago and Toronto studios include Coca-Cola, McDonald's, MTV, Arizona State University, Miami's American Airlines Arena, New Meadowlands Stadium, Frank Gehry, Herman Miller, Santa Monica's Big Blue Bus, and the feature length documentary The 11th Hour. Since founding his studio in 1985, Mau has used design and optimism to originate, innovate, and renovate businesses, brands, products, and experiences.

Bruce Mau is recognized as an author and publisher of award-winning books, including the celebrated Zone Books series and S,M,L,XL in collaboration with Rem Koolhaas. Now viral, Mau’s Incomplete Manifesto for Growth guides thousands with his articulation of design strategies and motivations for unleashing creativity. His newest book, The Third Teacher (Abrams Books, April 2010), which he and his studio co-authored with OWP/P Architects and VS Furniture, features a collection of 79 ways that design can transform teaching and learning for children to thrive in tomorrow’s world.

Inspired by the conviction that the future demands a new breed of designer, Mau founded the Institute without Boundaries -- a groundbreaking studio-based postgraduate program. This became the engine for Massive Change, an ambitious travelling exhibition, publication, and educational program series on the power and possibility of design. In recent years, Mau led ¡GuateAmala!, a project in collaboration with business and cultural leaders of Guatemala, to galvanize action and realize a positive future for their country.

Award highlights in Mau’s distinguished career include the Louise Blouin Foundation’s Creative Leadership Award, the AIGA Gold Medal for Communication Design, and being named the Bill and Stephanie Sick Distinguished Professor at the School of the Art Institute of Chicago.

Bruce Mau is also the feature of the recently released book GLIMMER: How Design Can Transform Your Life and Maybe Even the World (Penguin Press) by Warren Berger. Through his work, Mau seeks to prove that the power of design is boundless, and has the capacity to bring positive change on a global scale. Working with his team of designers, clients and collaborators throughout the world, Mau continues to pursue life’s big question, “Now that we can do anything, what will we do?”

**I think that Mau's work is a PRIME example of Iconographic material that we have been learning about. It is innovative, recognizable and WELL-KNOWN, and his work is something to be admired and revered.**



MY MANTRA:

I chose Mantra #25: Don’t clean your desk. You might find something in the morning that you can’t see tonight.

I chose this mantra because I think this is one a lot of young, learning, designers and guilty of breaking. We get so hooked on reaching that final goal that we hurriedly trash any other routes that may be open to us. If we would just stop and look at all the process we've gone through thus far maybe doing so would make the journey to that final goal more efficient, effective and overall FUN!