Tuesday, January 25, 2011

GRAPHICS Branding Project Research --

1. What is the single purpose of your company?
To provide the community with entertainment in the form of a classical music ensemble.

2. Who is my target audience?
Any person/people who have an interest in classical music.

3. What does the audience expect to get out of the Summerfest?
Quality entertainment that shares its talented participants with the community.

4. What are my companies core values?
Charity. Music. Community. The Arts. Sharing. Performance.

5. What are the long-term goals?
To enrich the overall cultural lifestyle of Kansas City and the surrounding area.

6. What can distinguish Summerfest from any competitors?
Summerfest will be set apart from other organization by emphasizing the community and charity aspects of their company.

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