Monday, April 11, 2011

Typography II - Journal Entry #9

Jakob Trollback

Probably the most inspiring point Trollback made throughout his lecture happened towards the very beginning. He often refereed back to this point throughout the entire lecture. Design is a language of it's own, and, just like any other speaking language, we must learn it and learn how to make since with it. It's a shame to say that some people can make a living in this field without every having to "make sense." The joy of design in the opportunity to be creative and be able to have the power to make a statement that people will see! Eventually, as you grow you are going to want to make a difference. What better way to do it than through your design talents and creativity. Trollback believes that EVERY human is creative, so you have ample opportunity. It may be difficult though. The hardest thing to do is to change someones mind. Pressure, discussion and pleas often don't work and emotion only gets you so far. Trollback swears by participation in the understanding of the design. "It gives the viewer ownership of the knowledge and message," he says. It requires the viewer to use their imagination and unveil the hidden story within the design. Message, Imagination and Story are all components of language. See how it all is connected!

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